DENTAL CONSULTANT DATA: NICE TO MEET YOU
The age-old question… What are they saying about me? We’ve all had this question run through our minds, especially when it comes to business. I know I have, as a dental consultant. When we know that we have something that can help a practice get to the next level, we want to take every measure to display this in our presentations to them.
I often think of a quote my friend Rusty Curtis says that hit the nail on the head when discussing this issue, “People assume the quality of your marketing reflects the quality of your dentistry.” The point he is making is your marketing should reflect what you can bring to the table for your client. Seems obvious right? Wrong! So many are missing the mark.
TELL THIS DENTAL CONSULTANT MORE PLEASE
When you don’t pay attention to proper marketing, you are losing business. Bottom line. Yet it seems to be the last thing on the minds of many. Your number one job is to communicate your brand to your audience. How are you doing this? Maybe we should ask an expert. Let me introduce you to Rusty Curtis, founder, and president of DentalCMO and author of The Book on Dental Marketing. The best way this Dental Consultant could describe what he does is to let him tell you himself, so I decided to interview him. Consider what he had to say on DentalCMO and dentistry.
YES, THIS DENTAL CONSULTANT USES THIS BOOK
I can say firsthand that this is a great book and I use it frequently and I am a dental consultant. There are so many great points that you can apply whether you are a dentist or not. I have studied this book, applied the suggestions, and appreciate the time and effort that was put into making it user-friendly. I suggest you get a copy for yourself.
When talking to Rusty in the previous interview, there were a few things he mentioned that stuck out in my mind as his intention for this book.
1) A Playbook
Every great team has a playbook. Rusty said this book is meant to be a playbook for dental practices. You had someone map it all out for you and now you just have to implement it. How easy is that people?
2) Build a Marketing Plan
Having a solid marketing plan is a game changer. With the help of this book, you can build a custom marketing plan that fits the needs of your practice. The beauty of this is you can make small changes, so it feels personal to you. There are so many ideas and ways to do things so you don’t have to worry that every office that gets this book will do the same thing. There is enough for everyone.
PEARLS OF WISDOM
My takeaways are that no matter where you are in your business, you can always learn from others. Our industry is about helping one another reach great heights and I am always grateful to find others in the community that want to see this happen as well.
Thank you, Rusty Curtis, for showing the importance of dental marketing that will connect patients with dentists thus doing more than making an office look good. Thank you for writing a great book that anyone can access to help walk them step by step into top-of-the-line dental marketing.
Nice to meet you, Rusty Curtis.
Denise Williams-Jones is a Dental Consultant who speaks all around the country, has designed continuing education courses for the American Dental Association, and is passionate about assisting dental practices increase their bottom line. If you need further assistance in taking your team to the next level, please reach out and let her help you and your team.
